Super Bowl commercials tend to scream at you, both literally and metaphorically. So a quiet, subtle commercial like the one Google aired is easy to miss. (The Focus on the Family commercial, for all the fervor preceding it, was also easy to miss.)
Luckily I didn’t miss the Google commercial. It was simple, and simply brilliant. Maybe it’s because I have a life-changing event in my own past that is at least partially traceable to a Google search, but I think the message here is powerful and moving: in the Internet age, profound events in your life can stem from things you find online. And what better way to find things online than Google?
My favorite moments are “What are truffles?” followed by “Who is Truffaut?” and when the user changes “Long distance relationship advice” to “Jobs in Paris.” It’s silly, I know, but I start to tear up at that one.
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